1. Without regard to previous investment, wide receiver is not a top priority for this team. They have huge needs on the offensive line and in the defensive secondary. Right now, the Rams have five healthy and young wideouts that have proven themselves either useful (Quick and Pettis) or to have very high ceilings (Givens, Austin and Bailey.)
2. With regard to previous investments....From the last three drafts, the Rams have invested a first, second, third, third and fourth round pick at wideout. Spending another top pick at wideout and ignoring more glaring needs seems foolish.
3. Britt's contract maxes out at 2.9 million, and only 500k is guaranteed. You can cut him if it doesn't work out, and if it does he represents tremendous value. Early in his career, when healthy and with his head on straight, he caught 40 some balls for 700 some yards. The Rams could use that!
4. Brian Quick is teetering on the edge of bust-dom. You've still got hope for him, but he is no sure thing to be a productive in 2014. Britt is a similar build with a similar skill set. Two rolls of the dice is better than one.
So you bring Britt in to compete with Pettis and Quick for a spot. If Britt pans out, I don't think you'll miss either of those guys too much. If Britt fails, you can cut him and move on with life. Meanwhile, you spend those high picks at safety, corner, offensive tackle and guard.
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